Hiring Sales Reps? This Exposes their Lies | Dustin Rhoades (Ep. 267)

About this episode

Dustin Rhoades shares insights on hiring effective sales reps and reveals a framework to identify candidates' true capabilities.

Hiring sales reps the WRONG way can wipe out 31 productive days, torch your culture, and cost you more than your worst month. Dustin Rhoades is SVP of Sales at Great Day Home Improvements ($1.6 billion, 12 brands, up to 2,000 active sales reps). He spent 25 years in sales management, building a hiring system that gets 95% of new reps through training and out running leads. The industry average is 50%. In this episode, he hands contractors the exact sales recruiting framework he uses to EXPOSE what candidates are actually hiding behind a polished resume, a rehearsed interview, and a handshake that feels just right. If building a sales team that sticks and sells is your next move, this one's required listening. This episode reveals: 🔥 Why Dustin calls every resume a "Lie Report," and the contractor sales training technique that strips the performance away so you see exactly who's sitting across from you (hint: it has nothing to do with DISC profiles or gut feel) 🔥 The 2-question "test drive" that forces candidates to sell something… so you can watch them come alive or fall apart right there in the interview 🔥 Dustin's Day 1 "enchantment" onboarding protocol (the exact sequence…

People in this episode

Host: Brian Kaskavalciyan

Guest: Dustin Rhoades

Topics covered

• hiring sales reps
• sales training
• recruiting framework
• onboarding
• sales management

Keywords

• sales reps
• hiring
• recruiting
• onboarding
• sales training
• interview techniques
• performance assessment

Mentioned in this episode

Organizations: Great Day Home Improvements

More episodes of The Wealthy Contractor

• The $50M Forecasting Formula for Contractor Growth | Jon Graboyes (266) · May 25, 2026 · 40 min
• Contractor Sales Training Just KILLED the "More Leads" Myth | Scott Berman (Ep. 265) · May 11, 2026 · 48 min
• Door Knocking Built This $14M Contractor (No Ads, No Agencies) | Lakota Tidd (Ep. 264) · April 27, 2026 · 38 min
• Contractor Business Tips to Grow 4X Faster | John Quillen (Ep. 263) · April 13, 2026 · 45 min
• Roofing Marketing That Wins in a Tough Market | Abby Binder (Ep. 262) · March 30, 2026 · 36 min
• Scaling Secrets of a $1B Home Improvement Business | Michael Hoy (Ep. 261) · March 16, 2026 · 43 min