About this episode

Dustin Rhoades shares insights on hiring effective sales reps and reveals a framework to identify candidates' true capabilities.

Hiring sales reps the WRONG way can wipe out 31 productive days, torch your culture, and cost you more than your worst month. Dustin Rhoades is SVP of Sales at Great Day Home Improvements ($1.6 billion, 12 brands, up to 2,000 active sales reps). He spent 25 years in sales management, building a hiring system that gets 95% of new reps through training and out running leads. The industry average is 50%. In this episode, he hands contractors the exact sales recruiting framework he uses to EXPOSE what candidates are actually hiding behind a polished resume, a rehearsed interview, and a handshake that feels just right. If building a sales team that sticks and sells is your next move, this one's required listening. This episode reveals: 🔥 Why Dustin calls every resume a "Lie Report," and the contractor sales training technique that strips the performance away so you see exactly who's sitting across from you (hint: it has nothing to do with DISC profiles or gut feel) 🔥 The 2-question "test drive" that forces candidates to sell something… so you can watch them come alive or fall apart right there in the interview 🔥 Dustin's Day 1 "enchantment" onboarding protocol (the exact sequence…

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