tech journalism, selling your company, and black innovation with Sherrell Dorsey - Build for Good

tech journalism, selling your company, and black innovation with Sherrell Dorsey - Build for Good

February 17, 2026 · 44 min · Episode 99

About this episode

The episode discusses building a media company, AI bias, and features an interview with Sherrell Dorsey on Black innovation.

We're talking about what it takes to build a media company from scratch, sell it, and figure out what comes next. We also dig into AI bias and why the data these tools are trained on matters, especially for underrepresented communities. Our guest Sherrell Dorsey founded The Plug, a tech news platform covering the Black innovation economy that became the first Black-owned publication syndicated on the Bloomberg terminal before being acquired by Impact Alpha. She shares what she would do differently, what she learned interviewing major CEOs on the TED Tech Podcast, and why storytelling is the most underrated skill in business. All of this and your top news stories! Top Stories: 1. Seattle woman's bracelet tracking company Little Bird ships to 120,000-person waitlist 2. Seattle shipyard on Harbor Island to be acquired by French private equity firm 3. XAI and OpenAI expand office space in Bellevue 4. T-Mobile lays off nearly 400 Washington workers About guest Sherrell Dorsey — Author, Host of TED Tech Podcast, Principal of Build for Good: Sherrell is a data journalist and entrepreneur who founded The Plug, a tech news platform focused on the Black innovation economy. The Plug became…

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