The Legendary Anna Sui: From ’90s Fashion Darling to Gen Z Cult Favorite

The Legendary Anna Sui: From ’90s Fashion Darling to Gen Z Cult Favorite

From The Who What Wear Podcast by Who What Wear

May 20, 2026 · 27 min

About this episode

Anna Sui discusses her fashion journey and the brand's relevance to Gen Z.

Fashion designer Anna Sui debuted her work at a supermodel-packed fashion show in 1991, and her brand remains just as inspired and relevant 35 years (and over 90 collections) later. This week, Who What Wear Editor in Chief Kat Collings sits down with Sui in the studio to discuss the origins of her brand, how she’s maintained her distinctive point of view since the beginning, and why the brand has attracted a new wave of Gen Z tastemakers like Olivia Rodrigo and Laufey. If you’re in the L.A. area, you can check out some of Sui’s iconic designs in person at the ASU FIDM exhibition, Obsessed: Fashion and Nostalgia in the ’90s. Watch this episode ⁠⁠here on our new YouTube channel⁠⁠, and be sure to subscribe!

People in this episode

Host: Kat Collings

Guest: Anna Sui

Topics covered

  • fashion design
  • 90s fashion
  • Gen Z trends
  • brand evolution
  • iconic designs
  • cultural influence

Keywords

  • Anna Sui
  • fashion designer
  • 90s fashion
  • Gen Z
  • iconic designs
  • fashion show
  • brand origins
  • cultural impact

Mentioned in this episode

Organizations: Who What Wear

Places: L.A., ASU FIDM exhibition

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