Riordan - Why DJs Need Social Media to Survive
From The Will Clarke Podcast by Will Clarke
May 5, 2026 · 1h 19m · Episode 319
About this episode
Riordan discusses the challenges and strategies for DJs in the modern music industry, emphasizing the importance of social media and fan engagement.
Sign up for intellijend now: https://go.intellijend.com/will-clarke Riordan joins me on the podcast for a proper conversation about what it actually takes to build a career in dance music today. We get into the reality of touring, how social media has completely changed the game for DJs, why great music alone isn’t always enough anymore, and the difference between getting views and building a fanbase that actually buys tickets. Riordan also talks about finding his sound, the pressure of following up big records, how TikTok helped launch his career, and why some artists blow up online but still can’t shift tickets. We also get into self-releasing, DJ support, playlist culture, the UK vs US scene, and the moments that make all the hard work worth it. A really honest episode about the modern music industry, building a career the right way, and what it takes to last. Talking points: The reality of touring full time How social media changed DJ careers Why TikTok can launch records faster than ever Great music vs great marketing Followers vs fans who actually buy tickets Why some viral DJs still can’t sell tickets Self-releasing music vs waiting on labels Finding your sound as an…
People in this episode
Host: Will Clarke
Guest: Riordan
Topics covered
- DJ careers
- social media impact
- music industry
- touring
- fan engagement
- self-releasing music
Keywords
- dance music
- touring
- social media
- fanbase
- self-releasing
- TikTok
- music marketing
Sponsors
intellijend
Mentioned in this episode
Organizations: TikTok, Spotify
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