53: He Built a $7M Service Business… Then Franchised It (Here’s the Playbook)
About this episode
Ryan Johnson interviews Evan Ritchie about building a successful service business and franchising it.
Episode Summary Ryan sits down with Evan Ritchie , founder of Coconut Cleaning , to break down how Coconut built a membership program (Coconut Club) that drives recurring revenue, boosts profits, and fuels referrals. Evan shares the evolution of their offer, what finally made it a “no-brainer,” and how they trained technicians to sell it consistently. They also talk franchising strategy, branding, and how Coconut uses reciprocity-based marketing to dominate local markets.
People in this episode
Host: Ryan Johnson
Guest: Evan Ritchie
Topics covered
- membership program
- recurring revenue
- franchising strategy
- branding
- reciprocity-based marketing
Keywords
- Coconut Cleaning
- membership program
- franchising
- recurring revenue
- marketing strategy
Mentioned in this episode
Organizations: Coconut Cleaning, Coconut Club
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- 51: How He Starts Every Year With $900K Already Booked with Robert Eisenstadt
- 50: The 3 Things That Decide If Your Window Cleaning Business Wins or Dies
- 49: Why Most Window Cleaning Businesses Never Break $1M With Gatlin McBride
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