The Non-Technical Advantage

The Non-Technical Advantage

From The WISP Podcast by Women in Security and Privacy (WISP)

May 25, 2026 · 23 min

About this episode

Nicole Dove interviews Sarah Goode about her unconventional journey into cybersecurity sales and the importance of emotional intelligence and collaboration in the industry.

Nicole chats with Sarah Goode, a senior sales leader in the cybersecurity space, about her unconventional journey from managing risk for 40,000 spring breakers in Cancun to leading national sales for high-growth tech startups. Sarah shares how she transitioned into the industry pre-pandemic, overcoming the daunting challenge of entering a technical field from a non-technical background by reframing imposter syndrome into an opportunity for growth. They discuss the high-stakes world of Business Development Representatives (BDRs), the critical importance of AI governance in today's expanding risk surface, and why emotional intelligence is a secret weapon in sales. Sarah also dives into her passion for "lifting as she climbs" through the Women in Sales program she developed, emphasizing that collaboration and not competition is what happens at the top. She leaves listeners with a powerful reminder to "get comfortable with being uncomfortable" and to never wait until they feel ready to take their seat at the table. Like, subscribe, and share the Women in Security and Privacy Podcast. Your reviews help us reach and support more women and underrepresented…

People in this episode

Host: Nicole Dove

Guest: Sarah Goode

Topics covered

  • career transition
  • sales leadership
  • emotional intelligence
  • AI governance
  • women in sales
  • imposter syndrome

Keywords

  • cybersecurity
  • sales
  • business development
  • risk management
  • women in tech
  • career growth
  • imposter syndrome

Mentioned in this episode

Organizations: Women in Sales, Women in Security and Privacy

Places: Cancun, national

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