What’s really in your dog’s food? Inside the pet food industry with Clayton Payne

About this episode

Nathan interviews Clayton Payne about the pet food industry and insights on dog nutrition.

In this episode, Nathan sits down with Clayton Payne, pet industry veteran, Chief Commercial Officer of The Bug Factory, and host of Pet Business Disruptors, for a refreshingly honest look behind the scenes of the pet food world. From growing up in his parents' pet shop to building a wholesale business for 22 years and now farming insects as a sustainable protein source, Clayton has seen every corner of this industry. Whether you're a curious dog guardian, a raw feeding convert, or someone just trying to do better by your dog, this conversation is packed with practical, no-nonsense insight. Pull up a chair, this one's a good one. What you'll learn in this episode: ✅ Why where you buy your dog's food says more than you might think, and what the difference really is between a supermarket, a pet shop, and a raw food retailer ✅ How dog food is actually made, from formulation and manufacturing to packaging and getting it on shelves ✅ Why the raw food market has grown from less than half a percent to around 10% of the UK market, and what's driving it ✅ What to actually look for on a dog food label (and what words to ignore entirely) ✅ The two big myths Clayton wants busted: mixing raw…

People in this episode

Host: Nathan

Guest: Clayton Payne

Topics covered

• pet food industry
• dog nutrition
• raw feeding
• sustainable protein
• pet food labeling
• myths in pet feeding

Keywords

• dog food
• pet industry
• raw food market
• sustainable protein
• pet food labels
• nutrition myths

Mentioned in this episode

Organizations: The Bug Factory, Pet Business Disruptors

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