Small Business PR Strategy: Where Most Owners Fail with Lauren Kwedar Cockerell

About this episode

Lauren Kwedar Cockerell discusses the importance of public relations for small businesses and shares insights on the evolving role of AI in marketing.

In this episode of The Yegi Project, Lauren Kwedar Cockerell, a PR specialist and entrepreneur, shares her insights on the differences between PR and marketing, her journey into the PR industry, and the importance of public relations for small businesses. She discusses the evolving role of AI in marketing and PR, the significance of empathy in communication, and the necessity of balancing work and family life. Lauren emphasizes the importance of intentionality in personal and professional rel...

People in this episode

Host: Yegi Saryan

Guest: Lauren Kwedar Cockerell

Topics covered

• public relations
• small business
• marketing
• AI in PR
• work-life balance
• empathy in communication

Keywords

• PR strategy
• small business
• marketing
• AI
• empathy
• communication
• work-life balance

More episodes of The Yegi Project

• A Billionaire Told Me This... and I Never Forgot It with Calvin Schwartz · June 4, 2026 · 45 min
• She Lost Her Confidence… Then Rebuilt Her Entire Life with Barbie Wharton · June 2, 2026 · 38 min
• Your Divine Blueprint Is Telling You to Change Everything with Kelly S. Jones · April 15, 2026 · 50 min
• The Enneagram Secret Every Entrepreneur Should Know with Hebenstreit · March 25, 2026 · 53 min
• Your Wardrobe is Holding You Back | Style Strategist Reveals Why with Bria Johnson · March 18, 2026 · 39 min
• The TOXIC Ingredients in Your Skincare Right Now | Dana Grinnell, Clean Living Expert Reveals · March 4, 2026 · 49 min