About this episode

Marcus Cauchi interviews LinkedIn expert Graeme Riley about effective strategies for B2B sales on LinkedIn.

In this episode of the Inquisitor Podcast, host Marcus Cauchi talks with LinkedIn expert Graeme Riley, a platform user since 2004 and business development consultant since 2012, to cut through the noise and get practical about what actually works on LinkedIn. Graeme shares why most people are using LinkedIn wrong, how the platform's algorithm has evolved, and what separates the salespeople who consistently hit their targets from those who burn out in 18 months. Topics covered include: building a LinkedIn strategy tied to revenue goals, curating your ideal client network, optimising your profile for today's audience, the right content mix for dwell time and reshares, the difference between free, premium and Sales Navigator accounts, and why most companies are wasting their investment in the platform. Whether you're a solo entrepreneur or leading a sales team, this episode will challenge your assumptions and give you actionable steps to stop being a well-kept secret. Find Graeme Riley on LinkedIn https://www.linkedin.com/in/grahamkeithriley/

People in this episode

Host: Marcus Cauchi

Guest: Graeme Riley

Topics covered

• LinkedIn strategy
• B2B sales
• business development
• sales targets
• LinkedIn algorithm
• profile optimization
• content strategy

Keywords

• LinkedIn
• sales
• business
• entrepreneur
• networking

Mentioned in this episode

Products: Sales Navigator, LinkedIn

Books & works: The LinkedIn Playbook for B2B sales

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