Prince Becomes an Unpronounceable Symbol in Label Rebellion

Prince Becomes an Unpronounceable Symbol in Label Rebellion

June 7, 2026 · 4 min

About this episode

This episode discusses Prince's announcement of changing his name to an unpronounceable symbol and the implications of this decision in the context of his conflict with Warner Bros. Records.

# The Day Prince Became "The Artist Formerly Known As Prince" 🎵💜 On June 7, 1993, one of the most bizarre and fascinating moments in music history unfolded when Prince Rogers Nelson made an announcement that would baffle the entertainment industry, confound journalists, and cement his reputation as music's most unpredictable genius. On this date, Prince declared that he was changing his stage name to an unpronounceable symbol – a mashup of the male (♂) and female (♀) symbols combined with additional flourishes. This wasn't just a rebrand; it was a full-scale identity revolution that would dominate headlines and water cooler conversations for years to come. The symbol, which Prince described as representing "the unity of male and female," looked like a decorative key with circular and crossed elements. It couldn't be typed, spoken, or easily described. Reporters, DJs, and fans were left scratching their heads. How do you announce someone when their name is literally unpronounceable? Thus was born the awkward but necessary moniker: **"The Artist Formerly Known As Prince,"** which was often shortened to TAFKAP, or simply "The Artist." But this wasn't just a quirky celebrity stunt…

Topics covered

Keywords

Mentioned in this episode

Organizations: Warner Bros. Records

More episodes of This Day in Celebrity History

Explore listener stats, chart rankings, contacts and more on the This Day in Celebrity History podcast page.