From Startup Pivot to Global Growth: The EQL Games Story
About this episode
Brad Cummings discusses EQL Games' successful pivot from a disrupted sports concept to a global digital lottery provider.
Episode 36: In this episode, Brad Cummings, Founder and CEO of EQL Games, shares how his company successfully pivoted from a disrupted sports-based concept during the pandemic into a fast-growing global digital lottery services provider. Leveraging existing technology, relationships, and industry knowledge, Brad repositioned EQL Games to deliver digital content to lottery operators across multiple international markets. He emphasizes the importance of adaptability, humility, and listening to market signals when navigating uncertainty. Brad also highlights how building authentic relationships, not just selling products, has been critical to expanding into regions like the UAE and beyond. His approach focuses on trust, long-term partnerships, and consistent presence in global markets. Today, EQL Games operates across several countries, demonstrating how a well-executed pivot can unlock international growth opportunities. His journey underscores the power of resilience and strategic thinking in building a scalable digital services business. To Learn More about EQL Games: Website: www.eqlgames.com Thank you for listening to today's episode. We hope you enjoyed the conversation. You…
People in this episode
Host: Jim Ray
Guest: Brad Cummings
Topics covered
- startup pivot
- global growth
- digital lottery services
- adaptability
- building relationships
Keywords
- EQL Games
- global growth
- digital lottery
- startup pivot
- business strategy
Mentioned in this episode
Organizations: EQL Games, World Trade Center Kentucky
Places: UAE
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