Bonus interview: Why we need a campaign to get people investing
From This is Money Podcast by This is Money
April 30, 2026 · 16 min
About this episode
This episode discusses a new campaign aimed at encouraging British savers to invest, featuring insights from Karen Northey of the Investment Association.
A new campaign has been launched to turn Britain's savers into investors. In this bonus episode, This is Money's Simon Lambert speaks to Karen Northey, of the Investment Association about the Take The Next Step campaign, backed by members of the investment industry and supported by the government and Chancellor Rachel Reeves. They discuss why investing matters, how it can grow people's wealth and why Britain's savers can seem reluctant to dip their toes into something that has the power to substantially improve their chance of beating inflation and improving their finances. Follow us on Instagram @dmgnewmedia. Follow us on TikTok @dmgnewmedia Follow us on X @dmgnewmedia Email us hello@dmgmedia.co.uk Text us 020 7938 6000. Hosts: Georgie Frost, Simon Lambert, Lee Boyce, Helen Crane Producer: Georgie Frost Hosted on Acast. See acast.com/privacy for more information.
People in this episode
Host: Simon Lambert
Guest: Karen Northey
Topics covered
- investing
- savings
- financial education
- wealth growth
- inflation
- campaign
Keywords
- investing
- savings
- wealth
- inflation
- financial education
- Investment Association
- Rachel Reeves
Mentioned in this episode
Organizations: Investment Association
Places: Britain
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