Bonus interview: Why we need a campaign to get people investing

Bonus interview: Why we need a campaign to get people investing

April 30, 2026 ยท 16 min

About this episode

This episode discusses a new campaign aimed at encouraging British savers to invest, featuring insights from Karen Northey of the Investment Association.

A new campaign has been launched to turn Britain's savers into investors. In this bonus episode, This is Money's Simon Lambert speaks to Karen Northey, of the Investment Association about the Take The Next Step campaign, backed by members of the investment industry and supported by the government and Chancellor Rachel Reeves. They discuss why investing matters, how it can grow people's wealth and why Britain's savers can seem reluctant to dip their toes into something that has the power to substantially improve their chance of beating inflation and improving their finances. Follow us on Instagram @dmgnewmedia. Follow us on TikTok @dmgnewmedia Follow us on X @dmgnewmedia Email us hello@dmgmedia.co.uk Text us  020 7938 6000. Hosts: Georgie Frost, Simon Lambert, Lee Boyce, Helen Crane Producer: Georgie Frost Hosted on Acast. See acast.com/privacy for more information.

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