Episode 74: Kate Obiidykhata - How To Drive Product Success Beyond the Launch Day
From This is Product Marketing by Product Marketing Hive
April 28, 2026 · 26 min · Episode 74
About this episode
Kate Obiidykhata shares insights on driving product success beyond launch day.
In this episode, Kate Obiidykhata, General Manager at Percona, joins Louise Liu to share her hard-earned insights on post-launch execution, proactive product marketing, and how PMMs can move from being launch managers to true strategic partners driving revenue and growth. For more information, please check out Kate's article: Launch Day Is a Lie
People in this episode
Host: Louise Liu
Guest: Kate Obiidykhata
Topics covered
- post-launch execution
- proactive product marketing
- strategic partnerships
- product success
- revenue growth
Keywords
- product marketing
- launch day
- strategic partners
- revenue
- growth
Mentioned in this episode
Organizations: Percona
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