
The episode discusses strategies to improve the research publication process by addressing demand and empirical uncertainties.
We devote enormous time and effort to developing a research idea, crafting a research design, executing a study, and then writing and polishing a paper – only to then find out that the reviewers do not find our contribution interesting enough to publish the paper. Years of work—wasted. There must be a better way. Thankfully, Murat Tarakci has an idea - flipping the script: deal with demand uncertainty first and with empirical uncertainty second. But before you do that you still need to ask one key question: Is this project worthy of me? Tune in to find out. References Pienta, D., Vishwamitra, N., Somanchi, S., Berente, N., & Thatcher, J. B. (2025). Do Crowds Validate False Data? Systematic Distortion and Affective Polarization. MIS Quarterly, 49(1), 347–366. Fewer, T. J., & Tarakci, M. (2025). CEO Political Partisanship and Corporate Misconduct. Academy of Management Journal, 68(2), 357–379. Sting, F. J., Tarakci, M., & Recker, J. (2024). Performance Implications of Digital Disruption in Strategic Competition. MIS Quarterly, 48(3), 1263–1278. Christensen, C. M. (1997). The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail. Harvard Business Review Press…
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