Why you should put pictures of your reviewers next to your computer when you're writing

Why you should put pictures of your reviewers next to your computer when you're writing

May 12, 2026 · 50 min

About this episode

The episode discusses strategies to improve the research publication process by addressing demand and empirical uncertainties.

We devote enormous time and effort to developing a research idea, crafting a research design, executing a study, and then writing and polishing a paper – only to then find out that the reviewers do not find our contribution interesting enough to publish the paper. Years of work—wasted. There must be a better way. Thankfully, Murat Tarakci has an idea - flipping the script: deal with demand uncertainty first and with empirical uncertainty second. But before you do that you still need to ask one key question: Is this project worthy of me? Tune in to find out. References Pienta, D., Vishwamitra, N., Somanchi, S., Berente, N., & Thatcher, J. B. (2025). Do Crowds Validate False Data? Systematic Distortion and Affective Polarization. MIS Quarterly, 49(1), 347–366. Fewer, T. J., & Tarakci, M. (2025). CEO Political Partisanship and Corporate Misconduct. Academy of Management Journal, 68(2), 357–379. Sting, F. J., Tarakci, M., & Recker, J. (2024). Performance Implications of Digital Disruption in Strategic Competition. MIS Quarterly, 48(3), 1263–1278. Christensen, C. M. (1997). The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail. Harvard Business Review Press…

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