When Culture Becomes Your Competitive Advantage
From This Is Small Business by Amazon
May 12, 2026 · 15 min · Season 7 · Episode 102
About this episode
Akruti Babaria discusses how her personal story and cultural heritage became the foundation for her business, Kulture Khazana, and how she leveraged Amazon to scale her brand.
What if your biggest competitive advantage is your story? When Akruti Babaria couldn’t find tools to help her son connect with his Indian heritage, she turned that gap into a business. What started as selling curated children’s books quickly evolved into Kulture Khazana – a brand built on storytelling, cultural connection, and community. In this episode, she breaks down how she validated demand through programming, pivoted during COVID by launching her first product, and used Amazon to scale – from leveraging influencer trust to unlocking rapid growth through the Amazon’s Choice badge. If you want to turn your story into a real competitive advantage and build a brand customers actually connect with – this episode is for you. Watch the full conversation on YouTube: www.youtube.com/@Thisissmallbusiness In this episode of This Is Small Business, you’ll learn: (01:22) — How Akruti found her purpose after a life-changing moment. (06:06) — How to use storytelling to grow your brand and community (08:35) — How Amazon influencers can help drive product sales (09:29) — What “Amazon’s Choice” means for your business and how it impacts sales (10:50) — How to turn your culture…
People in this episode
Guest: Akruti Babaria
Topics covered
- storytelling
- cultural connection
- business growth
- entrepreneurship
- community building
Keywords
- competitive advantage
- cultural heritage
- children's books
- business pivot
- Amazon influencers
Mentioned in this episode
Organizations: Kulture Khazana, Amazon, Amazon’s Choice
More episodes of This Is Small Business
- How Failure Can Help You Build a Smarter Business · June 9, 2026 · 16 min
- How to Build a Business that Funds Real Change · May 26, 2026 · 18 min
- How to Get Your Startup Funded · April 28, 2026 · 17 min
- Turning Your Favorite Recipe Into a Booming Brand · April 14, 2026 · 18 min
- Why Your First Product Isn’t Supposed to Work · March 31, 2026 · 14 min
- Why Most Founders Get Design Wrong · March 17, 2026 · 18 min
Explore listener stats, chart rankings, contacts and more on the This Is Small Business podcast page.