Why Saying No as a Mom-CEO Is Your Secret to Success (And How to Do It Gracefully) with Erin Bury CEO of Willful

Why Saying No as a Mom-CEO Is Your Secret to Success (And How to Do It Gracefully) with Erin Bury CEO of Willful

April 9, 2026 · 43 min

About this episode

Laura Sinclair interviews Erin Bury about the intersection of motherhood and entrepreneurship, focusing on the importance of saying no and building a business that aligns with personal strengths.

In this episode, Laura sits down with Erin Bury, co-founder and CEO of Willful, for a conversation about entrepreneurship, motherhood, boundaries, and building a business that supports the life you actually want. They talk about how Erin and her husband built Willful together, what changed when she became a mom, and why having kids sharpened her focus instead of limiting her ambition. Erin also shares her perspective on saying no, building a business around your strengths, and redefini...

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