Brands and Identity in the Age of Social Media
About this episode
Dr. Americus Reed, II discusses identity marketing and how brands can adapt in a social media-driven culture.
Dr. Americus Reed, II, Wharton Marketing Professor, discusses the principles of identity marketing, explaining how brands can navigate aspiration, authenticity, generational differences, and consumer self-expression in a culture increasingly influenced by social media, wearable technology, and evolving personal identities. Hosted on Acast. See acast.com/privacy for more information.
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