How AI Agents Are Transforming Modern Marketing Strategy
From This Week in Business by The Wharton School
May 1, 2026 · 15 min
About this episode
Stefano Puntoni discusses the impact of AI-driven agents on marketing and consumer behavior.
Stefano Puntoni, Wharton Marketing Professor and co-director of the Wharton Human-AI Research Program, discusses how AI-driven search, discovery, and autonomous agents are transforming marketing, consumer behavior, and the balance between human and machine decision-making. Hosted on Acast. See acast.com/privacy for more information.
People in this episode
Host: The Wharton School
Guest: Stefano Puntoni
Topics covered
- AI in marketing
- consumer behavior
- decision-making
- autonomous agents
- marketing strategy
Keywords
- AI
- marketing strategy
- consumer behavior
- autonomous agents
- decision-making
Mentioned in this episode
Organizations: Wharton School, Wharton Human-AI Research Program, Acast
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