About this episode

Stefano Puntoni discusses the impact of AI-driven agents on marketing and consumer behavior.

Stefano Puntoni, Wharton Marketing Professor and co-director of the Wharton Human-AI Research Program, discusses how AI-driven search, discovery, and autonomous agents are transforming marketing, consumer behavior, and the balance between human and machine decision-making. Hosted on Acast. See acast.com/privacy for more information.

People in this episode

Host: The Wharton School

Guest: Stefano Puntoni

Topics covered

• AI in marketing
• consumer behavior
• decision-making
• autonomous agents
• marketing strategy

Keywords

• AI
• marketing strategy
• consumer behavior
• autonomous agents
• decision-making

Mentioned in this episode

Organizations: Wharton School, Wharton Human-AI Research Program, Acast

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