
How Nubank Rewrote Brazil’s Banking Rules with Cristina Junqueira
From This Week in Fintech by This Week In Fintech
December 4, 2025 · 27 min
About this episode
Cristina Junqueira discusses how Nubank transformed Brazil's banking landscape by prioritizing customer needs over traditional fee structures.
We sit down with Nubank co-founder Cristina Junqueira for a candid look at how frustration with fee-first banking led to a product people loved, and how that vision scaled across Brazil. We explore hard-won lessons on leadership, communication, regulation, and why AI plus open finance will reshape money. • leaving an incumbent bank to build customer-first products • forming the founding team and starting with nothing • operating through credit cycles, fraud pressure and regulation • leaders...
People in this episode
Guest: Cristina Junqueira
Topics covered
- banking
- leadership
- open finance
- AI
- customer experience
Keywords
- Nubank
- banking rules
- Cristina Junqueira
- customer-first products
- open finance
- AI
- leadership
Mentioned in this episode
Organizations: Nubank
Places: Brazil
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