How Nubank Rewrote Brazil’s Banking Rules with Cristina Junqueira

How Nubank Rewrote Brazil’s Banking Rules with Cristina Junqueira

From This Week in Fintech by This Week In Fintech

December 4, 2025 · 27 min

About this episode

Cristina Junqueira discusses how Nubank transformed Brazil's banking landscape by prioritizing customer needs over traditional fee structures.

We sit down with Nubank co-founder Cristina Junqueira for a candid look at how frustration with fee-first banking led to a product people loved, and how that vision scaled across Brazil. We explore hard-won lessons on leadership, communication, regulation, and why AI plus open finance will reshape money. • leaving an incumbent bank to build customer-first products • forming the founding team and starting with nothing • operating through credit cycles, fraud pressure and regulation • leaders...

People in this episode

Guest: Cristina Junqueira

Topics covered

  • banking
  • leadership
  • open finance
  • AI
  • customer experience

Keywords

  • Nubank
  • banking rules
  • Cristina Junqueira
  • customer-first products
  • open finance
  • AI
  • leadership

Mentioned in this episode

Organizations: Nubank

Places: Brazil

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