線上新事 | 球鞋熱潮真的到頭了嗎?從數據看運動鞋市場的洗牌與轉型

線上新事 | 球鞋熱潮真的到頭了嗎?從數據看運動鞋市場的洗牌與轉型

From 從線說起 Thread to Trend by Coco摳

February 23, 2026 · 8 min

About this episode

This episode discusses the current state of the sneaker market and whether the sneaker craze is coming to an end, using data from Business of Fashion.

《線上新事》是《從線說起 Thread to Trend》的週間延伸節目! 這個單元,我會和大家分享一些我在網路上看到、覺得有意思的時尚或文化相關新鮮事,不一定是大新聞,有時候只是某個畫面、某個現象,但背後其實藏著很多值得聊的東西。 這一集《線上新事》,從我高中時的球鞋回憶說起,帶大家一起看看,球鞋熱潮真的到頭了嗎? 本集參考 Business of Fashion 報導,帶你從 2025 年最新數據看清:這究竟是衰退的開始,還是品類洗牌的轉捩點? 參考資料: Business of Fashion: https://www.businessoffashion.com/articles/sports/nike-adidas-footwear-industry-retail-sales-down/ 提問&合作信箱:threadtotrend412@gmail.com Instagram: @thread.to.trend 如果你喜歡《從線說起》, 歡迎贊助: https://pay.soundon.fm/podcasts/4a116b4f-eec2-429e-985c-2e63c1e8e42d 你的支持會讓這條線,繼續往下延伸 也歡迎到 Apple Podcast 留言或評分! 如果你也對這些關於 服裝、品牌與文化背後的故事有興趣, 歡迎訂閱: https://threadtotrend.substack.com/ 更多延伸的圖文內容,也會持續整理在那裡。 -- Hosting provided by SoundOn

People in this episode

Host: Coco摳

Topics covered

  • sneaker market
  • fashion trends
  • cultural phenomena
  • data analysis
  • sports industry

Keywords

  • sneakers
  • fashion
  • market trends
  • Business of Fashion
  • Nike
  • Adidas
  • sports shoes

Mentioned in this episode

Organizations: Business of Fashion, Nike, Adidas

Products: 球鞋

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