Ep #15 | 95% Of Us Think We Are Self Aware - WRONG!

Ep #15 | 95% Of Us Think We Are Self Aware - WRONG!

June 18, 2026 · 41 min · Season 2 · Episode 15

About this episode

Kate and Sam explore the critical yet often overlooked skill of genuine self-awareness in leadership, contrasting common beliefs with research findings.

Send a question or message to Kate & Sam Most leaders believe they're self-aware. The research disagrees — dramatically. In this episode, Kate and Sam dive deep into one of the most underused leadership skills in small business: genuine self-awareness. Not the "I know myself pretty well" kind — but the kind that closes the gap between how you think you show up and how others actually experience you. They cover: The Tasha Eurich research that stops most people cold (the 95% vs 15% stat)The...

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