
Robert and Kay Lee discuss three common reasons businesses struggle, focusing on cash flow issues rather than sales problems.
In this episode of Thriving in Tandem™, Robert and Kay Lee unpack three of the most common reasons businesses struggle — drawn from their own entrepreneurial journey, client experience, and research from the U.S. Chamber of Commerce. If you're a married entrepreneur feeling financial pressure or team tension, this conversation will hit home. 1. Cash Flow Problems (Not a Sales Problem) Contrary to popular belief, most struggling businesses don't fail because of poor marketing or low sales. They fail because of cash flow mismanagement. The Chamber of Commerce research highlights: Cash flow issues Lack of capital Poor management Human capital challenges Notice what's missing? Marketing and sales. Profit Doesn't Equal Cash Many business owners rely solely on their Profit & Loss statement. The problem? Most P&Ls are set up on an accrual basis, meaning revenue is recorded when invoiced — not when cash hits your bank account. You might show: $100,000 in revenue $15,000 in profit But still feel broke. Why? Because: Clients haven't paid yet (accounts receivable lag) You're paying down loans or credit cards (liabilities don't show on P&L) Merchant fees and interest are draining…
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