About this episode

Ryan Englin discusses strategies to attract Gen Z to skilled trades with guest JJ Owen.

Construction recruiting is changing fast, and “post a job ad and hope” isn’t a strategy. In this episode of Titans of the Trades, Ryan sits down with JJ Owen from the Skilled Careers Coalition to break down what’s actually working to attract Gen Z into skilled trades careers. JJ explains the “connection gap” that sits underneath the labor shortage, and why authentic storytelling matters more than another “earn while you learn” ad. You’ll hear how Skills Jam uses social platforms like TikTok a...

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