About this episode
This episode discusses the challenges Nike faces in maintaining its brand appeal.
And once a brand has lost its cool, it's almost impossible to get it back. This episode was produced by Ariana Aspuru, edited by Jolie Myers, fact-checked by Gabriel Dunatov, engineered by Patrick Boyd, and hosted by Noel King. A'ja Wilson of the Las Vegas Aces wearing her Nike A'One player exclusive signature shoes. Photo by Ethan Miller/Getty Images. Listen to Today, Explained ad-free by becoming a Vox Member: vox.com/members. New Vox members get $20 off their membership right now. Transcript at vox.com/today-explained-podcast. Learn more about your ad choices. Visit podcastchoices.com/adchoices
People in this episode
Host: Noel King
Topics covered
- branding
- consumer perception
- sports marketing
- Nike
- cultural relevance
Keywords
- Nike
- branding
- A'ja Wilson
- Las Vegas Aces
- consumer perception
- sports marketing
Sponsors
Vox
Mentioned in this episode
Organizations: Nike, Las Vegas Aces
Places: Las Vegas
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