About this episode

This episode discusses the challenges Nike faces in maintaining its brand appeal.

And once a brand has lost its cool, it's almost impossible to get it back. This episode was produced by Ariana Aspuru, edited by Jolie Myers, fact-checked by Gabriel Dunatov, engineered by Patrick Boyd, and hosted by Noel King. A'ja Wilson of the Las Vegas Aces wearing her Nike A'One player exclusive signature shoes. Photo by Ethan Miller/Getty Images. Listen to Today, Explained ad-free by becoming a Vox Member: vox.com/members. New Vox members get $20 off their membership right now. Transcript at ⁠vox.com/today-explained-podcast.⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices

People in this episode

Host: Noel King

Topics covered

• branding
• consumer perception
• sports marketing
• Nike
• cultural relevance

Keywords

• Nike
• branding
• A'ja Wilson
• Las Vegas Aces
• consumer perception
• sports marketing

Sponsors

Vox

Mentioned in this episode

Organizations: Nike, Las Vegas Aces

Places: Las Vegas

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