SPOTLIGHT: Why High Performers Underperform Under Pressure | Kevin Bailey, Co-Founder & CEO @ Dreamfuel

SPOTLIGHT: Why High Performers Underperform Under Pressure | Kevin Bailey, Co-Founder & CEO @ Dreamfuel

July 17, 2026 · 23 min

About this episode

Kevin Bailey discusses the impact of the nervous system on performance under pressure and the importance of mental performance coaching for executives.

A CEO walks into a board meeting knowing exactly what to say then freezes. A sales rep doomscrolls between calls and shows up to the next one flat. A founder grinds toward the exit, only to sacrifice their relationships and themselves along the way. The problem isn't always strategy, skill, or effort. Sometimes, it's the nervous system. Kevin Bailey knows this firsthand. After building a high-growth tech company with around 100 employees, he noticed something strange: some days he was exceptionally creative and productive. Other days, he'd stare at his computer for hours and accomplish almost nothing. That experience eventually led him to earn a master's in applied neuroscience from King's College London and co-found Dream Fuel, a mental performance coaching company helping founders, executives, and sales teams perform at their best under pressure. Sam Jacobs sits down with Kevin to unpack the neuroscience of peak performance and why the mental skills used by professional athletes, fighter pilots, and special forces operators may be just as critical for CEOs and revenue leaders. What we get into: Why founders and executives need mental performance coaching not just executive…

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