Hint's Refreshed Positioning Taps Into Hydration as a Cultural Movement
About this episode
In this episode, Joe Keenan interviews Allison Cullman about Hint's refreshed brand positioning and marketing campaign.
In episode 512, Total Retail Editor-in-Chief Joe Keenan interviews Allison Cullman, senior vice president of marketing at Hint, one of the largest unsweetened flavored water brands in the U.S. Listen in as Cullman discusses Hint's refreshed brand positioning and its new “MMMMM Water™” marketing campaign that leans into emotional branding, cultural relevance and desire (1:00).…
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