083 | THRIVE 2030, Australian MotoGP and Building What You Actually Own
About this episode
Despina Karatzias discusses the implications of the THRIVE 2030 Action Plan and the Australian MotoGP's relocation, emphasizing the importance of owning your business foundations.
How much of your business success depends on something you don't actually control? In this episode, Despina Karatzias unpacks two major industry stories, the new THRIVE 2030 Action Plan to 2030, launched on 12 February 2026, and the announcement that the Australian MotoGP is leaving Phillip Island for Adelaide from 2027 after nearly thirty years. Together these stories make the same case: building your tourism business on events, platforms, and channels you don't own leaves your foundations exposed to overnight change. Despina connects the MotoGP relocation to the rented digital space conversation she has been having with operators for years — and challenges listeners to honestly assess what they truly own versus what they're borrowing. This episode covers what the THRIVE 2030 Action Plan means for small and medium tourism businesses, why the $230B target is harder to reach than it looks, and what every operator should be doing differently right now. Full show notes: https://www.instituteofexcellence.com/podcast/083/ 🗓️ Free Live Webinar — 26 March 2026 | 12:00pm AEST Digital & AI Readiness 2026 A free 60-minute live session to help you assess where your business stands and…
More episodes of Tourism Hub Podcast with Despina Karatzias
- 084 | Bridging the Gap: Tourism, Agriculture, and Community
- 082⎢Planning 2026: Here's What 2025 Actually Revealed
- 081⎢Eventfolk: Building a Collective Voice for Regional and Rural Events
- 080⎢Governance and the AICD Advantage with Greg Ewing
- 079⎢Why Tourism Is a Career Worth Choosing with Lucy Dewhurst
- 078⎢What AI Can and Can't Do for your Tourism Business
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