77: Building a Podcast Network That Actually Supports Creators (Not Just Ad Sales)

77: Building a Podcast Network That Actually Supports Creators (Not Just Ad Sales)

From Toys & Tech of the Trade by Rich Butler

June 1, 2026 · 1h 1m · Season 4 · Episode 77

About this episode

Rich Butler discusses building a podcast network focused on supporting creators rather than just ad sales.

Guest: Rich Butler, Founder—RAGE Works Podcast Network Originally aired on: Podcast Network Insights with Greg Wasserman Listen to the original: https://rss.com/podcasts/podcast-network-insights/2751235/ About This Episode What happens when a podcast network stops chasing CPMs and starts asking a different question: how do we help creators actually stick around? Rich Butler has been running the RAGE Works Podcast Network since 2014, 12 years without changing the core model. In this conversation with Greg Wasserman, Rich walks through the architecture of a network built on a shared aggregation feed, friction removal, and a revenue split that puts the creator's independence first. If you're a podcaster evaluating networks or a creator building your own, this episode is a practical look at what support from a network can actually mean. Quick Stats Network founded: 2014—12 years running Longest-running show: Turnbuckle Tabloid—525+ episodes Hosting platform: Captivate FM Revenue model: 80/20 split (network-sourced ads only) What We Cover 0:00 — The jockey and the horse Why talent matters more than gear and the analogy that frames everything. 3:08 — What a podcast network actually is…

People in this episode

Guest: Rich Butler

Mentioned in this episode

Organizations: RAGE Works Podcast Network

Products: Captivate FM

Books & works: Podcast Network Insights, Turnbuckle Tabloid

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