About this episode

Mark Eller discusses the principles of Leave No Trace and the intersection of outdoor marketing and trail management.

For episode 206, I’m joined by Mark Eller from Leave No Trace. This might sound like a straightforward conversation. It isn’t. Mark is a veteran of the outdoor industry, with more than a decade at IMBA during a period of major program expansion, and he continues his work today at Leave No Trace. His background includes climbing, mountain biking, and decades of time spent outdoors. This episode sits at the intersection of marketing, mountain biking, trails, and how we show up outdoors in ways that are practical and low impact. Topics Include: How Mark landed in the Outdoor Marketing space more than 2 decades ago Landing at IMBA doing Communications and Marketing Mark working at IMBA during the time of the Trail Solutions Book, The Ride Center, Regional Directors, and more The Impact of the Trail Solutions Book on Land Managers and Modern Trail Design and Construction taking a real science backed approach What are some things that trails / mountain biking has gotten right and wrong from a marketing perspective The Leave No Trace Backstory The Seven Principals of Leave No Trace Common Misconceptions about Leave No Trace Best method for learning Mark has found during his career…

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