About this episode
Kipp Bodnar, CMO of HubSpot, discusses modern marketing strategies and growth in the SaaS industry.
This week we chat with Kipp Bodnar! Kipp is the Chief Marketing Officer of HubSpot, the #1 CRM platform for scaling companies, where he leads the company’s global marketing strategy—driving awareness, demand, and growth across one of the most influential software brands in the world. Before stepping into the CMO role, Kipp served as Vice President of Marketing at HubSpot, overseeing worldwide demand generation, building out the EMEA and APAC marketing teams, and managing field marketing, localization, strategic partnerships, and social media. He’s helped shape how modern SaaS companies think about growth at scale. Beyond HubSpot, Kipp is a trusted advisor to leading SaaS companies like SimplyMeasured, InsightSquared, and Guidebook. He’s also the co-author of The B2B Social Media Book , a playbook for marketers looking to generate real results through digital channels. An industry-leading speaker, blogger, and marketing strategist, Kipp combines storytelling with data-driven execution—and has been at the forefront of how B2B marketing has evolved over the past decade. This is going to be a masterclass in modern marketing. ✨ This episode is presented by Brex. Brex…
People in this episode
Host: Erica Wenger
Guest: Kipp Bodnar
Topics covered
- marketing strategy
- SaaS growth
- digital marketing
- B2B marketing
- CRM platforms
- storytelling
Keywords
- Kipp Bodnar
- HubSpot
- marketing strategy
- SaaS
- B2B marketing
- digital channels
- growth
Sponsors
Brex, RocketReach, Gusto, OpenPhone, Athena
Mentioned in this episode
Organizations: HubSpot, SimplyMeasured, InsightSquared, Guidebook
Books & works: The B2B Social Media Book
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