
What is My Business Worth - How Valuations are Made
From Transaction Talk by Jennifer Fox and Eric Sigman
May 12, 2026 · 27 min · Episode 50
About this episode
The episode discusses how business valuations are determined and the factors influencing buyer and seller perceptions of value.
What is a business really worth, and why do buyers and sellers so often see that number differently? In this episode of Transaction Talk, Jennifer Fox and Eric Sigman sit down with Louis Pereira of Merrimack Business Appraisers to unpack how business valuations are actually determined and why preparation plays such a major role in maximizing value. Drawing on decades of experience in business brokerage, mergers and acquisitions, and valuation work, Louis explains the financial metrics buyers focus on, including EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization), seller's discretionary earnings (SDE), cash flow, and valuation multiples. The conversation also explores why similar businesses can sell for very different prices, the common mistakes owners make when estimating value, and why some buyers are willing to pay more than others. Along the way, Louis shares practical advice on clean financials, long-term planning, and positioning a business for a stronger sale. Tune in for a practical discussion on what really drives value in today's market! Key Points From This Episode: Introducing today's guest, Louis Pereira of Merrimack Business Appraisers. Discover…
People in this episode
Hosts: Jennifer Fox, Eric Sigman
Guest: Louis Pereira
Topics covered
- business valuation
- EBITDA
- SDE
- cash flow
- business sale preparation
- buyer-seller dynamics
Keywords
- business worth
- valuation metrics
- financial preparation
- selling a business
- valuation multiples
Mentioned in this episode
Organizations: Merrimack Business Appraisers
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- When Is the Right Time to Sell · March 30, 2026 · 21 min
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