Is your approach to NIL in 2026 all WRONG ?

About this episode

The episode discusses the challenges and opportunities in the NCAA NIL era, focusing on personal branding and the influence of youth sports.

https://theplayersnil.com/ https://www.bardstownbourbon.com/ https://greenriverwhiskey.com/ The conversation begins with lighthearted banter and a discussion about setting up, followed by an introduction of Mark Koesterer. The focus then shifts to the NCAA and the Name, Image, and Likeness (NIL) era, exploring the impact and challenges. The conversation delves into the opportunities and challenges for athletes in leveraging NIL, and concludes with a discussion on building personal brand and influence. The conversation delves into the impact of personal branding and social media, the role of parents in managing their kids' brands, the connection between athletics and college success, and the importance of personal brand in athletics. It also explores the misconception of NIL and its meaning, the long-term goal of success, the impact of youth sports on development, and the pressure of youth sports. The conversation delves into the pressures and expectations placed on young athletes by parents, the impact of small-town limitations on opportunities, the influence of youth coaches, the misguided focus on youth sports, athlete recruiting and development, the parental perspective on…

People in this episode

Host: Jason Corley

Guest: Mark Koesterer

Topics covered

• NIL era
• personal branding
• youth sports
• athlete recruiting
• parental influence
• challenges in athletics

Keywords

• NIL
• personal brand
• youth sports
• athlete development
• parental influence
• coaching
• college athletics

Sponsors

Bardstown Bourbon, Green River Whiskey

Mentioned in this episode

Organizations: NCAA, The Players NIL, Bardstown Bourbon, Green River Whiskey

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