Future Destinations: The Evolving Role of the DMO
About this episode
The episode discusses the evolving role of destination management organizations in the travel industry and their continued relevance.
Destination management organizations occupy a strange place in the travel ecosystem. They exist to promote places — countries, cities, regions — to travelers around the world. But they rarely control the product, they almost never touch the transaction, and their ROI has always been notoriously difficult to measure. Which raises a question that’s hard to avoid right now: do DMOs still matter? The short answer is yes, but not in the way they used to. The traditional DMO playbook — trade show p...
People in this episode
Hosts: Gilad Berenstein, Cara Whitehill
Topics covered
- destination management
- travel ecosystem
- ROI measurement
- DMO relevance
- travel promotion
Mentioned in this episode
Organizations: Destination management organizations
Places: countries, cities, regions
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