About this episode

In this episode, Dan Christian discusses the emotional and identity-driven aspects of loyalty in travel with the CEO and CTO of Loyalty Status Co.

Send us Fan Mail Price used to win bookings. In 2026, elite status is quietly winning loyalty and it may be the most underleveraged ancillary revenue opportunity in travel. In the first episode of our Loyalty Series, Dan is joined by Loyalty Status Co. CEO Mark Ross-Smith and CTO Stuart Melim to unpack why “status currency” is emotional, identity-driven, and far more powerful than traditional points and miles strategies. If you’ve ever felt the sting of losing status or gone out of your way t...

People in this episode

Host: Dan Christian

Guests: Mark Ross-Smith, Stuart Melim

Topics covered

• loyalty in travel
• status currency
• ancillary revenue
• emotional loyalty
• points and miles strategies

Keywords

• loyalty
• travel
• status currency
• ancillary revenue
• emotional loyalty
• points
• miles

Mentioned in this episode

Organizations: Loyalty Status Co

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