S1 EP16 Who Do You Really Help? (And Why It Matters)

S1 EP16 Who Do You Really Help? (And Why It Matters)

July 8, 2026 · 21 min · Season 1 · Episode 189

About this episode

Katie discusses the importance of identifying who you help in building a successful clinic business.

I'd love to hear from you 'text the show' In this episode, Katie breaks down the second key foundation for building a clinic business that creates more time, more income, and more freedom: the “who”. She explains why marketing yourself as what you do (physio, osteo, sports massage, Pilates) can cause you to miss the vast majority of people who need your help, and how getting clear on who you serve (and the real problems they’re trying to solve) makes your marketing resonate and convert. Main ...

More episodes of Treat Your Business

Explore listener stats, chart rankings, contacts and more on the Treat Your Business podcast page.