About this episode

The episode discusses insights from the Ex-CEO of Myntra on the complexities of the fashion industry and the evolution of brands towards sustainability and consumer awareness.

We recently had an insightful conversation with the Ex-CEO of Myntra & Founder of Virgio, and the discussion went far beyond trends, collections, and marketing. We spoke about the realities of fashion as a business—the parts most people don’t talk about. Here are a few powerful takeaways from the episode The Darker Side of Fashion Fast cycles, excess inventory, margin pressure, and unsustainable practices—fashion is exciting on the surface, but brutally complex underneath. Why 90%+ Fashion Brands Don’t Survive It’s not lack of creativity. It’s weak fundamentals, poor unit economics, short-term thinking, and ignoring consumer evolution. How the Fashion Industry Is Evolving From “more, faster, cheaper” to purpose, profitability, and responsibility. The future belongs to brands that build systems, not just styles. What is Virgio — and Why It’s More Than a Fashion Brand Virgio is a strong example of how conscious fashion can be built without compromising on scale, design, or business viability. Role of Businesses in Building Conscious Brands Sustainability isn’t a marketing campaign. It’s a leadership decision—embedded in sourcing, operations, pricing, and culture. The Shift in…

People in this episode

Guest: Ex-CEO of Myntra

Topics covered

• fashion business
• sustainability
• consumer behavior
• brand evolution
• business fundamentals

Keywords

• Myntra
• Virgio
• fashion industry
• sustainability
• consumer behavior
• business fundamentals
• brand evolution

Mentioned in this episode

Organizations: Myntra, Virgio, Fashion Industry

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