Building Education Programs with Iconic Brands with Edconic's Victoria Weinfeld

About this episode

Mike Palmer interviews Victoria Weinfeld about Edconic's innovative approach to education through partnerships with iconic brands.

LIVE! from the Harbor Terrace at ASU+GSV 2026 in San Diego, Mike Palmer sits down with Victoria Weinfeld, Vice President of Enrollment, Marketing, and Sales at Edconic. In this fast-paced environment of "drinking from a fire hose," Victoria shares the evolution of Edconic (formerly known as BrandED) and its unique mission to bridge the gap between traditional education and the future of work. Edconic specializes in creating industry-immersive programs alongside some of the world’s most recognizable brands, including Vogue, The New York Times, Sotheby’s, Manchester City, and their newest partner, Mayo Clinic. Victoria explains how these partnerships go beyond simple guest lectures; they involve co-designing curriculum with practitioners to ensure students gain the hands-on, practical skills that employers frequently find lacking in early-career workers . Whether it’s high school students touring the New York Times newsroom or master’s students graduating at a Sotheby’s auction house, the focus remains on experiential learning and building a tangible work-product portfolio . 🎓 The conversation also dives into the dominant themes of the 2026 conference, specifically the Power of…

People in this episode

Host: Mike Palmer

Guest: Victoria Weinfeld

Topics covered

• education programs
• industry partnerships
• experiential learning
• AI in education
• future of work

Keywords

• Edconic
• Victoria Weinfeld
• experiential learning
• AI
• education programs
• industry partnerships
• future of work

Mentioned in this episode

Organizations: Edconic, BrandED, Vogue, The New York Times, Sotheby’s, Manchester City, Mayo Clinic

Places: San Diego

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