Asleep at the Wheel: How College Sports Undervalues Women’s Sports in an Era of Tremendous Investment
About this episode
The episode discusses the undervaluation of women's sports in college athletics amidst significant investment and interest.
In this episode, host Karen Weaver talks with higher education scholars Shannon Kerwin, Jacqueline McDowell, Martha McGrath-Brown, Barbara Osborne, and Janelle Wells about a new Collective Think Tank report on how college athletics is “missing the moment, the money, and the mission” in women’s sports. They explain how booming fan interest and sponsorships contrast with outdated NCAA structures, stalled participation, and widening coaching gaps. The conversation offers presidents and trustees data-driven guidance on equity, hiring, fan engagement, and what the WNBA’s landmark CBA can teach college leaders. With much appreciation to trailblazing scholars Vivian Acosta and Linda Carpenter . Link to full report and executive summary: https://www.wearethecollective.com/women-ncaa-revisited
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