How to create a name for a new product
About this episode
The episode discusses the process of creating a name for a new product, using the example of songwriters developing a title for a new song.
Send us Fan Mail Coming up with a new idea for a product is one of those examples of a search for everyday creativity. The challenge crops up in a wide range of contexts and the approach I’m going to describe is one of various ways of carrying out a successful search. It can, however, be applied across a wide range of practical situations. I will take an example an attempt to provide a title for a new song by a small team of songwriters. I will describe the process in a general way so t...
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