About this episode

Alex Laurie discusses her journey into asset management and the importance of role models in attracting talent to the industry.

Financial services still has a bit of an intimidating reputation that is stopping a lot of great and talented people from applying for roles. In our latest episode, Alex Laurie, Head of Marketing and Communications at Ruffer, talks to Twink about her initial reluctance to join asset management and how role models and mentors can play a big part in attracting talent. Alex also shares how she helped marketing grow and thrive in a company that famously “didn’t do marketing”.

People in this episode

Host: Twink

Guest: Alex Laurie

Topics covered

• financial services
• asset management
• marketing
• role models
• mentorship
• talent attraction

Keywords

• financial services
• asset management
• marketing
• mentorship
• talent attraction

Mentioned in this episode

Organizations: Ruffer

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