with Ruffer's Alex Laurie
From Two in Twenty by Alpha Agency (formerly White Marble Consulting)
April 2, 2026 · 19 min · Season 2 · Episode 9
About this episode
Alex Laurie discusses her journey into asset management and the importance of role models in attracting talent to the industry.
Financial services still has a bit of an intimidating reputation that is stopping a lot of great and talented people from applying for roles. In our latest episode, Alex Laurie, Head of Marketing and Communications at Ruffer, talks to Twink about her initial reluctance to join asset management and how role models and mentors can play a big part in attracting talent. Alex also shares how she helped marketing grow and thrive in a company that famously “didn’t do marketing”.
People in this episode
Host: Twink
Guest: Alex Laurie
Topics covered
- financial services
- asset management
- marketing
- role models
- mentorship
- talent attraction
Keywords
- financial services
- asset management
- marketing
- mentorship
- talent attraction
Mentioned in this episode
Organizations: Ruffer
More episodes of Two in Twenty
- with Insight Investment's David Chellew - Part 1 · May 6, 2026 · 17 min
- with JP Morgan's Arlene Ingram · March 18, 2026 · 22 min
- with Ninety One's Malcolm Fried · March 3, 2026 · 24 min
- with Baillie Gifford's Ian Bruce · February 17, 2026 · 24 min
- with Columbia Threadneedle's Ross Duncton · January 27, 2026 · 24 min
- with Paul Zettl · January 13, 2026 · 25 min
Explore listener stats, chart rankings, contacts and more on the Two in Twenty podcast page.