Don’t be deterred by the size of your ambition – Greg Jackson, Founder and CEO, Octopus Energy

Don’t be deterred by the size of your ambition – Greg Jackson, Founder and CEO, Octopus Energy

July 6, 2026 · 37 min · Season 15 · Episode 2

About this episode

Greg Jackson discusses his experiences building Octopus Energy and shares insights on leadership and innovation.

Greg Jackson reflects on his journey building one of the UK’s largest double unicorns Octopus Energy. He reflects on how he wishes he had started the firm earlier and explains some of his unique ways of running a company, from how a telling off in a previous job made him realise the power of people in an organisation to why he has no HR department. Plus, he discusses how the firm is using AI, including a cautionary tale about how an over-enthusiastic AI system started selling customers a product which didn’t exist.

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