The brave new world of AI marketing – Rebecca Sykes, Brandtech
About this episode
Rebecca Sykes discusses the transformative impact of AI on marketing and the importance of maintaining brand messaging.
Rebecca Sykes, a partner at Brandtech, discusses how AI is being used to transform marketing. The firm has worked with global brands and believes AI-generated content can revolutionise the creative industries. She describes the firm’s system as the nervous system of modern marketing, connecting cultural signals, media performance and sales data. She also discusses the rise of AI slop, and how brands make sure that AI doesn’t send them seriously off message.
People in this episode
Guest: Rebecca Sykes
Topics covered
- AI marketing
- creative industries
- data analysis
- brand strategy
- media performance
Keywords
- AI
- marketing
- Brandtech
- content generation
- cultural signals
- media performance
- sales data
Mentioned in this episode
Organizations: Brandtech
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