Rory Sutherland and Tom Goodwin Fix Marketing (Part 1)

About this episode

Rory Sutherland and Tom Goodwin discuss the issues in modern marketing and propose solutions.

Two of our most popular guests return for a conversation on what’s gone wrong in modern marketing and how to fix it. Rory Sutherland and Tom Goodwin tackle everything from digital overload and bad choice architecture to the disappearance of taglines, long-term thinking, and genuine creativity. Expect behavioural science, contrarian thinking, and plenty of ideas that will make you rethink how marketing really works. Timestamps 00:00:00 - Start 00:01:31 - Digital overload - are consumers given too much choice? 00:05:51 - The power of “Easter Egg Thinking” 00:07:54 - Have hotels destroyed choice architecture? 00:10:56 - More choice reduction failures 00:14:46 - Do consumers need more choice? 00:17:45 - How ad agencies can discover real insights 00:19:21 - An idea to revolutionise Cannes 00:20:49 - Why Rory and Tom think differently 00:24:05 - What are the biggest marketing myths today 00:30:41 - Fat tailed distribution - the Dulux Dog 00:32:18 - Why we need to bring back the tagline 00:35:17 - Are marketers too young? 00:37:15 - The long term work only pays off after you’re fired 00:42:34 - How to we make companies look more long term? 00:48:03 - Why people love Ryanair but hate BA…

People in this episode

Host: Jon Evans

Guests: Rory Sutherland, Tom Goodwin

Topics covered

• modern marketing
• behavioral science
• choice architecture
• creativity
• long-term thinking

Keywords

• marketing
• digital overload
• choice architecture
• advertising
• creativity

Sponsors

System1

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