Why uncertainty creates better marketing & what AI will never replace - Dr Margaret Heffernan
About this episode
Dr. Margaret Heffernan discusses the value of embracing uncertainty in leadership and marketing, and the limitations of AI and data in predicting the future.
Dr Margaret Heffernan is one of the world's leading thinkers on uncertainty, leadership and creativity. A bestselling author, entrepreneur and former CEO, her latest book, Embracing Uncertainty , challenges one of the biggest assumptions in business that the future can, and should, be predicted. In this episode, Margaret explains why forecasting often fails, where great ideas really come from, and why spending more time with uncertainty can actually make us better leaders and marketers. We discuss the dangers of relying too heavily on data, the surprising habits of highly creative people, and why walking might be one of the best things you can do for your thinking. Timestamps 00:00 - Trailer 01:09 - Why pick uncertainty as a topic 05:31 - Why some companies shouldn’t forecast 09:04 - Why smart people are wasting time on forecasting 14:41 - The problem with having too much data 19:07 - Predictability only happens at scale 24:41 - Where do ideas come from? 27:19 - Why the Chief Economist of the Bank of England goes on walks 30:29 - Are we becoming too left brain dominant? 32:32 - The problem with AI 36:10 - Is AI killing our ability to think? 41:17 - How to make good ideas happen…
People in this episode
Host: Jon Evans
Guest: Dr Margaret Heffernan
Topics covered
- uncertainty
- leadership
- creativity
- marketing
- AI
- data
Keywords
- uncertainty
- leadership
- creativity
- AI
- data
- forecasting
- marketing
Sponsors
System1, HubSpot
Mentioned in this episode
Organizations: Bank of England
Books & works: Embracing Uncertainty
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