The new 4P's of marketing for leaders
About this episode
Jon and Kory introduce a new framework for modern marketing leadership, focusing on five key areas for success.
For decades, marketers have relied on the traditional 4 Ps: Product, Price, Place and Promotion. But as the role of the CMO has evolved, so too have the skills needed to succeed as leaders. Today, Jon and Kory introduce a new framework for modern marketing leadership, inspired by research Jon conducted with TikTok. Rather than focusing on the marketing mix, these five Ps focus on what today's leaders need to excel inside their organisations: People, Planning, Persuasion and Performance. (Plus a bonus P that isn't a P - Storytelling.) Timestamps 00:00 - Start 00:48 - A new set of marketing Ps 04:38 - P1 - People 08:05 - P2 - Planning 14:57 - P3 - Persuasion 23:52 - P4 - Performance 28:55 - P5 - Storytelling
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