How Four Simple Words Saved a Life and Started a Movement – Joe Tuia’ana

How Four Simple Words Saved a Life and Started a Movement – Joe Tuia’ana

From Uncomfy: Sticking with Moments That Challenge Us by BYUradio

May 13, 2026 · 21 min · Season 2026 · Episode 19

About this episode

Joe Tuia’ana discusses men's mental health and the importance of support during crises.

What do you say to someone in crisis? Joe Tuia’ana, founder of the I Love You, Bro project, joins Uncomfy to talk about men’s mental health, connection, and what it means to show up for someone in crisis. Joe shares the story of the moment when he stopped to help a stranger on an overpass and how that experience led him to create peer support groups for men across Utah. Joe explores why so many men struggle to open up, what actually helps in those moments, and how we can create safer spaces for honest conversation. ABOUT GUEST Joe Tuia’ana is the founder and CEO of the I Love You, Bro project (https://iloveyoubroproject.org). If you or someone you love is struggling, please reach out. Call or text 988 to reach the Suicide & Crisis Lifeline, free & available 24/7. CHAPTERS (0:00) Content Warning and Introduction (1:26) Meet Joe Tuia’ana (2:03) Overpass Rescue Story (6:03) Aftermath and Shame (7:53) Why Joe Stepped In (9:41) From Rescue to Support Groups (12:02) How the Groups Work (13:04) Why Men Don’t Open Up (14:58) Data on Reaching Out (17:04) How to Create Space (19:33) Conclusion and Resources

People in this episode

Guest: Joe Tuia’ana

Topics covered

  • men's mental health
  • crisis support
  • peer support groups
  • emotional connection
  • mental health awareness

Keywords

  • mental health
  • crisis intervention
  • support groups
  • men's issues
  • emotional support

Mentioned in this episode

Organizations: I Love You, Bro project, Suicide & Crisis Lifeline

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