Pants are on Fire: When Customers Lie to Marketers
About this episode
The episode discusses how customers often lie in surveys and how advertisers can use Google search data to gain truthful insights.
From The Under The Influence Archives... Customers often lie to companies in surveys, polls and focus groups. Yet advertisers rely on that flawed and false feedback to market brands and create advertising campaigns. So what are advertisers to do? One solution is Google. What we type into the Google search window is like a truth serum. We all pour our most intimate, honest questions into that search box. We know you want to listen to all the ads in this show. On the off-chance you don’t , subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.
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