3 Foundations of a Successful Research Outreach Strategy
From Under the Microscope by The Science Talk
February 19, 2026 · 5 min · Season 8 · Episode 1
About this episode
Dr. Pranoti Kshirsagar discusses a practical framework for designing effective research outreach strategies.
How do you design a research outreach strategy that actually works? In this solo episode of Under the Microscope , Dr. Pranoti Kshirsagar breaks down a practical framework for science communication, research dissemination, and outreach planning for research projects and grant proposals. If you are preparing an ERC, Horizon Europe, or institutional research project, this episode gives you a structured approach to building a clear and effective dissemination strategy. You will learn the three foundational pillars of successful outreach: Define and align your audience — who is it for and why now? Craft the core message — what is the story behind your research? Choose the right channels and formats — podcasting, social media, press, website, conferences, and beyond. Using the QuanTour global quantum science campaign as a real-world example, this episode shows how a structured communication strategy can scale across 12 labs, multiple countries, and diverse audiences without diluting the message This episode is for: Principal Investigators Research group leaders ERC and Horizon Europe applicants Science communication professionals Innovation-driven research teams Because impactful…
People in this episode
Host: Dr. Pranoti Kshirsagar
Topics covered
- research outreach
- science communication
- dissemination strategy
- grant proposals
- audience engagement
Keywords
- research outreach
- science communication
- dissemination strategy
- ERC
- Horizon Europe
- audience engagement
- core message
Mentioned in this episode
Organizations: ERC, Horizon Europe, QuanTour, The Science Talk
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