About this episode

Samar Maakaraoun discusses her journey from Beirut to London and her work at Pentagram.

Partner at Pentagram since 2023.Growing up in Beirut before moving to London, Samar is fluent in three languages and two cultures. Spanning 20+ years across branding, digital storytelling, scenography and typography, her career has focused on balancing aesthetics, context and heritage with brand voice and purpose.

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