298 Samar Maakaraoun, Partner
From UNIQUEWAYS WITH THOMAS GIRARD by Thomas Girard
January 15, 2026 · 27 min · Season 1 · Episode 298
About this episode
Samar Maakaraoun discusses her journey from Beirut to London and her work at Pentagram.
Partner at Pentagram since 2023.Growing up in Beirut before moving to London, Samar is fluent in three languages and two cultures. Spanning 20+ years across branding, digital storytelling, scenography and typography, her career has focused on balancing aesthetics, context and heritage with brand voice and purpose.
People in this episode
Host: Thomas Girard
Guest: Samar Maakaraoun
Topics covered
- branding
- digital storytelling
- scenography
- typography
- cultural heritage
Keywords
- branding
- digital storytelling
- scenography
- typography
- cultural heritage
- Pentagram
- Samar Maakaraoun
Mentioned in this episode
Organizations: Pentagram
Places: Beirut, London
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