About this episode
The episode discusses unrealistic expectations in the beer industry from consumers, retailers, and breweries.
In the beer world people can often have unrealistic expectations of how things work. Consumers may think that a certain beer should be available everywhere and year round. Retailers may think they can sell more beer than they actually can. Even breweries may think there is more demand for their products than there actually is....
Topics covered
- beer expectations
- consumer behavior
- retail challenges
- brewery demand
- market availability
Keywords
- beer
- expectations
- consumers
- retailers
- breweries
- demand
- availability
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